MIXER

Role: Creative Strategist, Creative Concepting
Client: Mixer/Microsoft

On Mixer I was responsible for establishing the social channel strategy for the brand as well as concepting and helping to create original content to increase viewership for Mixer.com

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Experience It On Mixer: God of War CAMPAIGN

The idea behind this campaign was to associate Mixer more with PlayStation – what better way to do that then to create a campaign around their biggest exclusive title? It resulted in a full Imax themed parody which related the game to being not just a game but a full experience, best viewed on Mixer. I was a key player in: campagin tagline, concept ideation, creative oversight, and copy editing. The hero video we created became the highest organic viewed video on their Facebook page.