mixer

With Mixer, I helped establish the voice and tone of the brand and creatively concepted and strategically executed the “Experience it on Mixer” God of War campaign on their social channels.

We asked for $200 million to make an epic #GodofWar recap video. Sadly, we didn't get it. So, we improvised. Join Kratos as he reveals his complex backstory to his son, Atreus, in this heartwarming, Academy Award-aspiring Internet video.

experience it on mixer: god of war

With Mixer, I helped establish the voice and tone of the brand and creatively concepted and strategically executed the “Experience it on Mixer” God of War campaign on their social channels.

The idea behind this campaign was to associate the brand more with PlayStation – what better way to do that then to create a campaign around their biggest exclusive title? It resulted in a full Imax themed parody and related the game to being not just a game but a full experience, best viewed on Mixer. The Amazing Kratos Storyhero video we created became the highest organic viewed video on their Facebook page.