Bethesda Joins the Family
Role: Creative Director
Client: Xbox/Bethesda
Xbox needed a campaign to celebrate its acquisition of Bethesda. I led the creative campaign in partnership with Xbox that would make the merger feel fun, playful, and most importantly, shareable on social. To get the ‘family’ point across we partnered with four artists put together satrical images of iconic ‘family’ images in pop culture throughout the years.
Step-Brothers
Artist: Mel Milton
Brady Bunch
Artist: Rich Pellegrino
Queen II Album Cover
Artist: Cuyler Smith
Norman Rockwell, Freedom From Want
Artist: Terry Wolfinger