We lead the launch of Xbox’s TikTok channel in partnership with the team at Xbox. I helped establish the voice and tone of the channel, planned the overall launch, oversaw creative and strategy as well as helped to create the inital launch content itself.

The channel quickly became one of TikTok’s most successful brand launches by leveraging a lo-fi and native-to-TikTok voice and tone that established Xbox as one of the go-to gaming channels on the platform.

Launch Creative:

Here are a few additional videos the team at Ayzenberg and I helped bring to life in partnership with Xbox: